Four Steps to Successfully Communicate Your Small Biz Wellness Program – Prt. 1

Whether it’s the “still smoking for more than 30 years” or “the 50 pounds since high school”, that 45-year-old employee of yours knows that it’s “bad” for him, yet he still hasn’t changed his lifestyle behaviors. Although you might have run smoking-cessation campaigns or weight-management programs over the years, it’s not so much the frequency of the message that matters as it is having it in the right place at the right time.

We already know that offering wellness programs are important and even necessary, but it’s not enough. When it comes to motivating your small biz employees to change their behavior, you have to communicate your wellness program, and communicate it well. This is the first of 4 articles in which we’ll cover four – “must” – steps your small biz must take to make sure you’re getting your message across to your employees.

Step 1: Conduct a Communications Assessment

The first thing you need to do is take a look at all the different communications “vehicles” you use to communicate to your employees. This “inventory” can give you an idea of how well  your wellness program is being communicated.

Is your information readily accessible for all your employees and easy to understand? Are communications consistent, recognizable and well-organized? And finally, do your communication campaigns support your overall wellness goals?

For example, if an employee wants to lose weight, does he or she have to dig through your benefits plan to determine what coverage is available? Does he or she have to search your weight-management programs to find support courses? Does he or she have to check the cafeteria bulletin board for a weight-management meeting or find out if coaching is even available for weight loss?

Once you’ve figured out what’s what with your communication process, it’s a good idea to survey your employees to learn what they think about your “wellness communications”.

It is important to find out how they get information about the programs that are available. What works and what does not. What is most valuable to them and what they want to know more about. Depending on how many employees you have, you can survey them with written or online surveys. Both are helpful but may be open to interpretation. Putting a focus group together is even better at getting vital, first-hand and targeted feedback. If you do it right, a good focus group will give you opinions and impressions that you wouldn’t have gotten otherwise.

Your Wellness Program Communications Checklist

Remember to check back as we have three other “steps” to cover. The following best practices will help organizations develop an effective wellness communications strategy:

Step 1: Communicate frequently. Ongoing communication with employees is key to creating awareness, building understanding and influencing behavior.

Implementing a small biz wellness program for your employees will end up controlling health-care costs, while improving their health. At the core of every small business wellness program is the drive to change employee behavior. The success or failure of the wellness program comes down to the degree to which your employees respond to your program’s efforts to change their behavior towards healthier lifestyles. To help with that behavior change, you really need to review how your small biz wellness program is communicated to employees. Without effective communications the best wellness program in the world is not going to succeed.

Please be aware that any information on this site is provided to supplement the care provided by your physician. It is neither intended nor implied to be a substitute for professional medical advice. CALL YOUR HEALTHCARE PROVIDER IMMEDIATELY IF YOU THINK YOU MAY HAVE A MEDICAL EMERGENCY. Always seek the advice of your physician or other qualified health provider prior to starting any new treatment or with any questions you may have regarding a medical condition.